Made for Entrepreneurs, by Entrepreneurs

An AI Chief Marketing Officer.
Plus the staff and systems to execute the plan she writes.

Penny writes your marketing strategy and produces your content. Business Growth Lab handles your CRM, automation, and follow-up. Together: one powerful growth system, run by your AI team.

See What You're Leaving on the Table Start with Penny Free

7-day Penny trial. No credit card. No contracts.

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The Math

Every business needs a marketing team. Most can't afford one, and the staff you have is already overloaded. So the work falls on the owner at 11pm, a part-timer with five other jobs, or no one at all. Leads slip. Customers forget. Money sits on the table.

See What You're Leaving on the Table

Pick what you want to fix first. Flip the levers. Watch the impact.

Your Business Today

Start with your current numbers. We'll show you what's possible.

How much does a typical customer spend with you?
If unsure, 15% is a reasonable starting point for most small businesses.
Penny · AI CMO
Strategy + content
Penny tells you what to say and writes it for you
90-day strategy docAI CMO reads your brand and writes your plan
Weekly blog posts (SEO)Compounding organic search leads
Multi-channel social6 platforms, on-brand, on autopilot
Branded email campaignsReal content, not generic templates
BGL · CRM & Automations
Get more leads
Acquire
Missed-call text-backRecover 30% of missed calls automatically
Landing pages + funnelsConvert 20% more visitors into leads
AI chat widget PROCapture leads 24/7
BGL · CRM & Automations
Keep them coming back
Retain
Email automationGeneric re-engagement sequences
Google review automationMore reviews = more trust
Referral request automationTurn customers into your sales team
BGL · CRM & Automations
Grow each customer
Grow
Online booking + remindersReduce no-shows by 40%
Post-job upsell sequences PROIncrease average ticket by 12%

Your Revenue Projection

Current monthly revenue$30,000
New customers (BGL)+0
New customers (Penny)+0
Repeat customers recovered+0
Revenue per customer lift+$0
Projected Monthly Revenue
$30,000
Flip some levers to see the impact

*Projections are estimates based on industry averages and typical client outcomes. Your actual results will vary based on your market, execution, and business conditions.

Three Levers, One System

Most Businesses Pull One Lever.
We Activate All Three.

Acquire new customers. Keep them coming back. Make every customer worth more. The same three levers Fortune 500s use, sized for small and mid-size businesses, products or services.

1

Acquire

Capture every lead the market sends you, even at 11pm on a Saturday.

  • Missed-call text-back
  • Landing pages and funnels
  • AI chat that books appointments 24/7
  • SEO-driven blog content (Penny)
2

Retain

Stay top of mind. Turn happy customers into repeat customers and referrals.

  • Branded email campaigns (Penny)
  • Google review automation
  • Referral request workflows
  • Win-back automation for inactive customers
3

Grow

Make every customer worth more. Fewer no-shows. Higher tickets. Clearer offers.

  • Online booking and reminders
  • Post-job upsell sequences
  • Pricing pages built to convert
  • Strategy doc that ties it all together (Penny)
Meet Penny

Your AI Chief Marketing Officer.

Penny reads your brand, your audience, and your market. She writes a 90-day strategy. Then she generates the emails, blog posts, social posts, and web copy that execute it.

You don't have to figure out what to post or why. She tells you. And she writes it.

  • Strategy. A 90-day plan grounded in your brand, your stage, and current industry signals.
  • Content. Emails, blogs, and social posts produced on-brand. Cross-model QC keeps every output consistent.
  • Push to your CRM. Penny sends finished content directly into BGL, ready to schedule and send.
Pick your voice and style. Warm and editorial with Penny, or choose her counterpart Remy: punchy and direct. Switch anytime in settings.
Start Free 7-Day Trial
Penny is generating your Q3 plan Strategy ready in 30 to 60 seconds
The Engine

Business Growth Lab is the control room.

Penny writes the strategy and the content. BGL is the system that runs it.

CRM, missed-call text-back, lead capture, review automation, follow-up sequences, online booking, AI chat. Set up once, runs forever.

  • Full CRM with pipelines, tasks, and full contact history.
  • Automation library tuned for small and mid-size businesses. Plug in your phone and Google account, you're live.
  • Native Penny integration. Content written by Penny lands in BGL ready to schedule.
How setup works
$999 setup fee paid via Stripe. After payment, you get a signup link to create your BGL account directly. We pre-load your industry workflows, snapshot, and integrations during onboarding.
Get BGL Set Up
Built for Your Industry

Industry-Specific Growth Systems

We don't sell generic software. We build growth machines pre-loaded with the funnels, automations, and content your business actually needs.

Home Services & Trades

Roofing, HVAC, plumbing, landscaping, electrical, painting, garage doors.

Capture every estimate request. Automate every follow-up. Run reviews without thinking about it.

Wellness & Fitness

Gyms, fitness studios, yoga and pilates, wellness centers, salons, aesthetic day spas.

Member intake, class and appointment scheduling, retention sequences that actually retain.

Professional Services

Lawyers, accountants, consultants, coaches, financial advisors.

Authority-building content, intake forms that qualify, retainers that renew.

Travel & Hospitality

Travel agencies, advisors, group-trip operators, boutique hotels, tour companies.

Trip-planning funnels, group-booking flows, content that ranks and converts.

Don't see yours? We've built systems for 30+ industries. Tell us what you do and we'll show you the closest fit.

What's Included

What's in the System

No surprises. No hidden modules. Here's exactly what you get on day one.

Penny · AI CMO
Penny
Strategy and content from your AI CMO.
Brand Profile
Audiences, pillars, services, channels.
Strategy
90-day plan from your AI CMO.
Content Studio
SEO blog posts with images.
Email Builder
8 campaign types, 4 blueprints.
Social Builder
6 platforms, on-brand, on autopilot.
Cross-Model QC
Brand-consistent every time.
Start Free 7-Day Trial
BGL · CRM & Automations
Business Growth Lab
CRM and automation that runs forever.
Full CRM
Contacts, pipelines, tasks, history.
Funnels & Pages
Drag-drop landing pages that convert.
Automation Library
Industry-tuned workflows preloaded.
Booking & Calendars
Online booking, automated reminders.
Reviews & SMS
Reputation automation that works.
AI Chat Widget
24/7 lead capture (Pro plans).
Get BGL Set Up
Penny pushes finished content directly into BGL through native integration. Strategy informs content. Content lands in your CRM. Your customers see one coherent brand.
Simple Pricing

Pick a Side, or Run Both.

Penny is self-serve with a free trial. BGL is consultative with a one-time setup. Bundle for the full system.

Penny
Strategy and content from your AI CMO.
Sampler$29/mo
Pro$99/mo
Studio$199/mo
Agency$499/mo
  • 7-day free trial, no credit card
  • Switch tiers anytime
  • Select brand voice and style
Start Free Trial
BGL
CRM, automation, and follow-up that runs forever.
Setup$999 once
Growth$297/mo
Growth Pro$497/mo
  • Setup paid once via Stripe
  • BGL account created via signup link after setup
  • Industry-specific workflows pre-loaded
Get BGL Set Up
Best Value
Penny + BGL
The full system. Strategy, content, and execution.
Setup$999 once
Penny Pro$99/mo
BGL Growth$297/mo
Bundle total$396/mo
  • Penny pushes content directly into BGL
  • One growth system, two products
  • Penny trial runs in parallel with BGL setup
Get the Bundle
FAQ

Questions People Ask Before They Buy

Penny and BGL are different products with different fulfillment paths. Penny is fully self-serve software, billed through Stripe with a 7-day free trial. BGL is a managed CRM platform that requires sub-account provisioning, your industry workflows, custom domain and phone setup, and a one-on-one onboarding call. The setup fee through Stripe covers that build, and once your account is provisioned you get a direct activation link to claim it. Two checkouts because the products genuinely deliver in two different ways. You only see one if you only buy one.
Sub-account provisioning, industry-specific workflow snapshots, custom domain configuration, phone and Google integration, and a 60-minute onboarding call. After setup, your monthly subscription covers the platform license and ongoing support.
Yes. Penny is fully self-serve with a 7-day free trial, no credit card required. Most owners start here, get the strategy doc and first content batch, then add BGL when they need the CRM and automation layer.
Always. Penny and BGL are independent products with a native integration. Add the second one anytime. We'll wire Penny's content push into your BGL account during setup.
Yes. Penny pushes finished emails, blogs, and social posts directly into any HighLevel account through native integration. If you already have HighLevel running, you can run Penny standalone and we'll connect her to your existing HL location during onboarding. No BGL setup required.
Yes, anytime. Pick warm and editorial or punchy and direct in settings. The change applies to all new content. Existing content stays as-is unless you regenerate.

Stop running your business without a CMO. Start delegating. Employ AI. Automate the rest.

Run Penny. Run BGL. Run both. Pick your starting point and we'll meet you there.

Start Penny Free Get BGL Set Up Get the Bundle